MultiChoice Kenya (MCK) is a joint venture between MultiChoice Africa and the Kenyan Broadcasting Corporation (KBC), a partnership that was cemented in 1995.
Kenyan audiences have a choice of five DStv packages with a total of more than 150 channels as well as three GOtv digital terrestrial (DTT) packages. Broadcasting 24/7, the Maisha Magic East channel (DStv channel 158 and GOtv channel 4) is packed with compelling home-grown content, much of it commissioned by M-Net in Swahili and Luganda. Operating from a new US$10 million regional headquarters in Nairobi and nine offices across the country, the business has over 260 permanent employees and a direct and indirect impact on the Kenyan economy of more than US$280 million.
At MultiChoice Kenya, we are proud of the impact we have had on the lives of many thousands of individuals and communities, and the close partnerships we have established that make it all possible.
MultiChoice Kenya is all about the power of entertainment to enrich lives and that is about much more than the content we deliver to customers’ TV or mobile-device screens. Through jobs created and the economic activity we trigger, as well as investments in communities and local entertainment, we aim to have a broad, positive impact on Kenyan society.
Message from the Chairman of MultiChoice Kenya, Waithaka Waihenya
MultiChoice Kenya has made a significant contribution to the Kenyan economy over the years. In addition to direct employment, MultiChoice Kenya works with over 3 000 installers, formal and informal retailers.
An independent analysis found that MultiChoice’s direct domestic economic impact amounted to some US$30 million in 2014 with US$66 million being spent on our supply chain, spend which was multiplied 1.6 times across the economy. Between 2011 and 2014, supply-chain expenditure grew six-fold, a process that has continued.
In addition to this, from 2014 to 2016 MultiChoice Kenya paid US$13.5 million in dividends to KBC, spent US$24 million on digitisation and US$11.6 million was spent on its production infrastructure in the country.
From state-of-the-art new M-Net and SuperSport studios operating as Local Productions (Kenya) Limited that opened in 2013 at a cost of US$10 million, a great deal of East Africa’s best drama and actuality programming was produced and delivered to the homes and hands of customers. In just one year, we commission or license scores of local shows and many feature-length films, a key driver of the success of the Riverwood film phenomenon. More than 150 production companies supply content to M-Net, employing writers, directors, editors, actors and all manner of technically skilled individuals.
Our investment into Kenyan sports, including our previous support of many years to the Kenyan Premier League and its associated football teams, is by far the largest single source of finance sustaining local professional and amateur sport in the country.
Not only has SuperSport broadcast hundreds of games and sent players and managers for training in South Africa and England, the GOtv Shield, Airtel Rising Stars and the Kibra League have also unearthed new stars while the SuperSport Sportsman of the Year awards have recognised the top talent in football and other sporting codes.
We use the power of our technology and content to benefit tens of thousands of young Kenyans every month through our MultiChoice Resource Centres (MRCs). Today, there are more than 210 MRCs all over Kenya, equipped with flat screen TV sets, DStv connectivity and access to all of our educational channels plus other compelling content to enrich young minds – and those of their teachers. In addition, more than 1 000 individuals have been trained and developed, many of them in scarce technical and TV production skills.
We also celebrate the Kenyan journalism community through the CNN MultiChoice Africa Journalist Awards – a great showcase for the excellence of our local journalistic talent. The overall winners of the 2016 award were Asha Ahmed Mwilu and Rashid Iddi of the Kenya Television Network (KTN) for their outstanding reporting on the security situation near the border with Somalia.
production companies supply content to M-Net to date
million US$ direct contribution to Kenyan GDP in 2016
direct employees from Kenya
million US$ spent on Kenyan digitisation